MKTDPT
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02 · Tag every piece

Every ad.
Every lead.
Traced back.

Every ad, post and flyer gets a code and ready-made tracking links, so each lead traces back to the piece that brought it in. Not just the platform. The exact ad.

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ABC-007 Customer testimonial reel
ChannelLinkClicks
MetaReady148
GoogleReady61
YouTubeReady17
EmailReady32
Print · QR on yard signsShort link23

14 leads traced to this ad. Every one matched back by its code.

Example data

How the match works

Like a return address on every envelope.

The letter is the same. You just always know who sent it.

1The ad gets a codeLike ABC-007. It goes at the start of the ad's name in Meta or Google.
2The link carries the tagsMKTDPT builds a tracking link for each channel. Paste it as the ad's destination.
3The form catches themYour website form saves the tags with each lead. Most form tools have a setting for it.
4MKTDPT makes the matchBring in your leads and each one lands next to the ad that brought it in.

What you get

No more "I think Facebook is working."

Links for every channel

Feature: tracking links for Meta, Google, YouTube, TikTok, organic social, email and print.
Benefit: nobody hand-builds a link or guesses at the format again.

Short links that count clicks

Feature: clean short links for print, QR codes, bios and texts, with every click counted.
Benefit: change the landing page later and printed signs still work.

Bring in old tracking

Feature: match tags from ads that were running before MKTDPT, in a few clicks.
Benefit: your history counts from day one. Nothing gets redone.

Ad results import

Feature: pull spend, impressions and clicks from Meta and Google exports.
Benefit: cost per lead and per consult, without a spreadsheet.

New Launch it in one step

Feature: a Launch it button walks a finished ad to live in four short screens: what's missing, where it runs, a copy-paste pack in each ad tool's own order, and "It's live."
Benefit: every ad goes live already tagged, so nothing slips through untracked.

New Website tag catcher

Feature: one line pasted into your website keeps the ad code a visitor arrived with and adds it to every form, including GoHighLevel, Jobber and Calendly forms.
Benefit: leads still say which ad sent them, even if they browse three pages before they fill out the form.

New Past the form fill

Feature: each ad gets a lead heat score from where its leads ended up: booked, quoted, won, or gone cold. Works with GoHighLevel, other CRMs and spreadsheet imports.
Benefit: a cheap lead that never answers the phone stops looking like a win, and you can tell an ad problem from a follow-up problem.

Coming soon Google Ads, updated nightly

Feature: connect your Google Ads account once (read only) and spend, clicks and conversions land on the right ad every night.
Benefit: no more exporting reports. Cost per lead stays current on its own.

Built for local

Paper counts too.

Yard signs, door hangers, truck wraps and flyers get a short link and a QR code. Every scan is counted and tied to the right campaign, so offline marketing finally shows up in the results.

If it can't be traced, it can't be improved.

Up next · 03

Scorecard and reports

What's winning, and what to do about it.

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