07 · Plug into what you use
MKTDPT isn't a CRM, and nobody should type leads twice. Bring in an export, or let your CRM send leads on its own, and every lead lands next to the ad that brought it in.
Example data
Three ways in
What you get
Feature: each lead is recognized by its CRM ID, email or phone on every import.
Benefit: a deal that closes this week just updates. No cleanup.
Feature: "Appointment booked" becomes Consult booked. "Closed won" becomes Won.
Benefit: it works with your CRM's words, not the other way around.
Feature: one checkbox leaves out names, emails, phone numbers and notes.
Benefit: MKTDPT keeps only what the Scorecard needs. Your customers stay in your CRM.
Feature: tracking tags MKTDPT doesn't recognize get flagged so you can match them in a click.
Benefit: leads from older ads still count toward the right campaign.
Feature: a two-way link: new leads and deal stages flow into MKTDPT, and the ad code is written back onto each contact in GoHighLevel.
Benefit: no more CSV exports, and your team sees which ad brought each lead right inside the CRM.
Feature: MKTDPT follows every lead from the ad to the last stage it reached in GoHighLevel: booked, quoted, won, lost, or gone cold.
Benefit: you see which ad brings people who buy, not just people who fill out a form, and whether a slow month is the ad's fault or the follow-up's.
The difference
Your CRM tells you that you won 12 jobs. MKTDPT tells you which ad, which hook and which offer won them, so you know what to run again.
Keep the CRM. Add the film.
That's the playbook
Ready to run the right plays?
Pick a plan, pick your AI, and get to work.