Giving the little guy a big hand
Big agency brain.
Small business budget.
Big brands win because a team of strategists and analysts decides where every dollar goes, using real data. MKTDPT puts that same thinking to work for a local service business: it pulls in the numbers, finds what works, plans the right plays and proves what paid off. You run the business. It runs the playbook.
Example data
Know where you stand.
The big agency secret
Good marketing isn't luck. It's a loop.
You don't need to be a marketer to win at this. The agencies big brands pay run the same three steps over and over. The more information goes in, the smarter the plan. The smarter the plan, the less money gets wasted. MKTDPT runs that loop for you.
The outside world: weather and storms, Census numbers for your ZIP codes, new-home permits, the economy and your competitors' reviews, pulled in automatically.
Your own results: every ad, lead, appointment and sale, so the plan learns from what actually happened to you.
Which ad, hook and offer bring in paying customers. Which ZIP codes can afford the job. When demand is about to jump. What your competitors' customers wish they'd gotten.
Plain-English answers, not a pile of charts.
A plan with the timing, the areas, the message and the budget split already worked out. You approve it, run it, and the results flow back into step 1.
Money moves toward what wins and away from what doesn't.
Why it matters for a small budget: a big brand can afford to waste money finding out what works. You can't. Every round of the loop means less guessing and more of each dollar going to the ads and offers that actually bring in work.
Why MKTDPT
Your CRM is the scoreboard.
MKTDPT is the game film.
A CRM tells you that you won 12 jobs this month. It can't tell you which ad, which hook or which offer won them."Facebook brought in 5 leads" is an indicator. "30-second Facebook ads featuring client testimonials in 9:16 format brought in 74% more leads" is an actionable insight.
Your CRM tells you
- Who called and when
- Where they are in the pipeline
- Which platform they came from, maybe
MKTDPT tells you
- Which ad, post or flyer brought them in
- Which hook, angle and offer are winning
- What each consult costs, by campaign and channel
- What to keep, what to fix and what to cut
Keep your CRM. Bring in its exports and MKTDPT tells you what the numbers mean.
How it works
Marketing
in motion.
Every lead, every dollar and every signal goes back into the next plan. The longer you use it, the better it knows what works for your business, not businesses in general.
Smart plays. More progress.
- 01Load the dataTell MKTDPT about your business and your ZIP codes. It adds weather, storms, Census, permits, the economy and your competitors on its own.
- 02Plan the playsCampaigns with goals, dates, budgets and an owner on every step. MKTDPT AI can build one for you in minutes.
- 03Tag and trackEvery ad gets a code and tracking links. Leads and spend come in from your CRM, Meta and Google, so every result traces back to the ad that earned it.
- 04Watch the filmThe Scorecard calls winners, underperformers and cut-or-fix, by hook, angle, offer and channel, and what each lead really cost.
- 05Run it again, smarterMove budget to what wins, cut what doesn't, and feed the results back into step 01. Each round wastes less and wins more.
The app
Everything in one playbook.
AI your way
Your marketing, your call.
Use as much AI as you want, or none at all. AI does the busywork. You make the calls. It never approves creative, never takes an ad live and never sees your customers' contact details.
New: Ask MKTDPT. Say "build me a holiday campaign under $75 with posts for Instagram and TikTok" and watch it come together, or "every Monday, check the weather and make a brief if there's a storm" and it keeps doing it for you. See how it works
MKTDPT is a tool, not a bot. No AI buttons, no nudges. Every feature you need still works.
AI suggests, you decide. Nothing changes until you approve it.
AI handles routine updates on its own. Every change is logged, and you can switch back anytime.
Already pay for Claude? Connect it to MKTDPT at no extra charge. You won't pay for AI twice.
Two ways to win
Run it yourself.Or hand us the clipboard.
Your team runs MKTDPT. Plan, tag, track and score your own marketing, with as much (or as little) AI as you want.
Start freeWhether you need a full marketing team, a fractional marketing lead or a photographer for the day, MKTDPT and our network of creatives are ready to assist.
Talk to usFree tools
Free plays. No signup.
Built by a marketer and filmmaker
Made by someone who's run the plays.
Before marketing, I was a Key Grip in Hollywood. I know what it takes to get the shot, not just how to talk about it. After 13+ years running campaigns at Edelman, Dentsu Creative and Zeno Group, I built MKTDPT to give local businesses the same playbook, and a crew that can actually shoot it.
Joshua Hicks, founder
Talk to us
Questions? A real person answers.
Ask about the app, the bench, or whether MKTDPT fits your business. Your message goes straight to Joshua, not a call center.
No sales scripts. Promise.