04 · Keep the gear legal
Every reel, ad, post and email lives in one place, tagged with what makes it different. And for regulated products, nothing goes live until someone checks it and signs their name.
Example data
How sign-off works
MKTDPT can't know the law for you. It makes sure nobody forgets to check, and keeps a record that someone did.
What you get
Feature: format, length, angle, hook, talent, offer and call to action on every piece.
Benefit: the Scorecard can tell you which of those actually sells.
Feature: every piece has a status and a launch date.
Benefit: you always know what's running right now, and since when.
Feature: reminders and official links for the states you advertise in.
Benefit: the right regulator is one click away when you need to check.
Feature: who signed off, when, and on which version of the ad.
Benefit: if anyone ever asks, you have the receipts.
Feature: keep your photos and videos where they already live (Google Drive, Dropbox or any link). MKTDPT saves a small preview and a review of what each one is good for.
Benefit: find the right shot in seconds, and know it is yours to use.
Feature: one button turns your reviewed photos into ready posts with your brand fonts and colors, sized for each platform with the text kept clear of the app buttons.
Benefit: a week of posts as drafts you can edit, approve or skip.
Feature: ad styles that are working for businesses in your trade, with the source for each one. Your own results always come first.
Benefit: start from what tends to work, not from a blank page.
Feature: pick a buyer type for each piece. Buyer types are built from public data and you can edit every one.
Benefit: the Scorecard shows which message lands with which buyer.
For clinics and med spas
Turn it on and patient names, emails, phone numbers and notes are never stored, whether they're typed in, imported or sent by your CRM. MKTDPT still tracks stages, values and which ad brought each lead in. Patient records stay in your own systems.
Track the marketing. Leave the patient info at the front desk.
Up next · 05
Local audit
See how you stack up on Google, and what to fix first.