08 · The scouting department

Agency-grade data.
Small‑business budget.

Big agencies have strategy teams that pull weather, Census, housing and economic data before a client spends a dollar. Most local businesses run on gut feel and whatever worked last year. MKTDPT closes that gap: it pulls the data for the ZIP codes you serve, every morning, and turns it into the plan.

Start free See the method

Signal report · 7:00 am3 ZIP codes · 6 feeds

Weather	Lows fall 28° to 42°F by Friday Cold snap · demand window opens
Storms	1.75 in. hail, 4 miles out Inspection play · hit ZIPs only
Households	$102K median income · 58% own Census estimate · premium offer fits
New homes	288 permitted, down 17% County permits · lean on remodel work
Economy	30-yr rate 7.40%, up from 6.95% FRED · lead with financing and value

Example report

Gut feel vs. game film

Your competitors are guessing. You won't be.

Every marketing decision comes down to four calls. Here's how most local businesses make them, and how MKTDPT makes them.

The callThe usual wayWith MKTDPT signals

WhenSame promo, same weeks as last year.Launch when the forecast, a storm or the economy says demand is moving. Not before, not after.

WhereThe whole county, or a radius around the shop.The ZIP codes where income, homeownership and home values fit the job, and where the weather actually hit.

WhatA generic offer and whatever hook came to mind first.A message built on the moment (warmth in a cold snap, an inspection after hail) and on what competitors' customers say they wanted.

Did it work?"It felt like a good month."A prediction written down first, a control running alongside, and a grade based on leads and appointments.

The data stack

Six feeds. Official sources. Refreshed for you.

The same public sources agency strategists use, pulled automatically for the ZIP codes you serve. Area totals only, never a person's name or address.

Daily · National Weather ServiceWeather

7-day forecast and alerts per ZIP. Flags first freeze, cold snaps, heat waves and severe weather.

Tells you when demand for seasonal work is about to jump.

Daily · NOAA Storm Prediction CenterStorms and hail

Hail size, damaging wind and tornado reports within 10 miles of your ZIPs, the day after they land.

Tells you where to show up first, and where not to.

Monthly · US Census BureauHouseholds

Median income, homeownership, home values and household counts by ZIP.

Tells you who can say yes, and which offer fits each area.

Monthly · Census building permitsNew homes

New homes permitted in your county, against the same month last year.

Tells you what's coming: tomorrow's fence, deck and patio buyers, or a shift to remodels.

Weekly · FRED, St. Louis FedThe economy

Mortgage rates, consumer sentiment and housing starts, with month and year comparisons.

Tells you how to frame price: financing, value or urgency.

On demand · Google Maps + webCompetitors and trends

Rivals' stars, review counts and recent reviews, plus this week's short-video trends scored for your brand.

Tells you the gap: what their customers wish they'd gotten, so you can claim it.

From data to a play

The data writes the brief.

When a signal moves, MKTDPT reads it against your own results, your brand and your service area, and writes the play a strategist would:

Why now, with the numbers behind it
The angle and three hooks built for that moment
A Targeting Card for Meta or Google Ads: ZIPs, dates, hours, audience, placements and budget split
A forecast of leads and cost per lead, with a confidence level

Targeting CardCopy card

Why now: Lows drop 28° by Friday in all three ZIPs
Where: ZIP codes 72764, 72756, 72712
When: Wed to Sun, 5 to 10 pm, while it's cold
Budget: $60 a day, 70/30 signal ad vs standard ad
Forecast: 3 to 7 leads vs 1 to 3 from standard · $40 to $55 per lead · locked

Example card

Proof, not vibes

Every campaign is an experiment.

A cold-snap ad will look brilliant during a cold snap even if it's mediocre. So MKTDPT doesn't let the weather take credit. It scores its own advice the way a research team would.

01 · HypothesisCall the shot first

The forecast is saved and locked before a single ad runs. Nobody can edit it after the fact.

02 · ControlRun it side by side

The signal ad runs against your standard ad in the same week. For storms, hit ZIPs against similar ones that weren't hit.

03 · ResultGrade the call

Leads and appointments from each ad are counted and the forecast is graded. Thin data is labeled early, not dressed up as proof.

04 · CompoundingIt gets sharper

Each graded test feeds the next plan. Your own results slowly outweigh the general data, so the advice fits your business more every season.

Built into everything

The data follows you into every plan.

In the chat

MKTDPT AI checks the signals before it plans anything timely. "Check the weather and make a brief" just works.

On autopilot

Set an automation to act the morning a storm or freeze hits, or to put signal ideas in your weekly email.

In your strategy

Campaign ideas, organic calendars and buyer personas are built on your local numbers, not a national average.

Sources: National Weather Service forecasts, NOAA Storm Prediction Center reports, US Census Bureau American Community Survey estimates and Building Permits Survey, FRED from the Federal Reserve Bank of St. Louis, and Google Maps. Examples on this page are illustrative, built from data MKTDPT pulled for Northwest Arkansas ZIP codes. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau. This product uses the FRED® API but is not endorsed or certified by the Federal Reserve Bank of St. Louis.

Agency-grade data.Small‑business budget.

Your competitors are guessing. You won't be.

Six feeds. Official sources. Refreshed for you.

The data writes the brief.

Every campaign is an experiment.

The data follows you into every plan.

Agency-grade data.
Small‑business budget.