MKTDPT
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05 · Scout the field

Scout the field.
Fix the gaps.
Win the map.

The Local audit scores your website and Google Business Profile against what moves local rankings, compares you with competitors nearby, and hands you a fix list, biggest win first.

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Local audit · website + Google listing
72of 100
Google profile84
Reviews58
Website76
AI search61
Tracking80
Fix first
Ask recent customers for reviews+ Add to board
Add your service areas to the website+ Add to board

Example data

What it checks

Five areas. One score.

Weighted by what actually moves local rankings and brings in calls.

25%Google profileCategory, phone, hours, photos, website, and whether your site's phone number matches.
20%ReviewsStar rating, how many you have next to top competitors, and how recent they are.
25%WebsiteSecure, phone-friendly, fast, tap-to-call, a contact form, and a page for each service.
15%AI searchBusiness info that Google and AI tools can read, plain answers, prices and an About page.
15%TrackingYour form keeps tracking tags, analytics are installed, and leads are flowing into MKTDPT.

What you get

From score to to-do in one click.

Competitors nearby

Feature: see the top businesses around you, with their ratings and review counts.
Benefit: know exactly how far you are from the top of the map.

Fixes in order

Feature: a fix list sorted by impact, biggest win first.
Benefit: no guessing where to spend your next hour.

Add to board

Feature: any fix becomes a task with an owner and a due date.
Benefit: the audit turns into work that actually gets done.

Track your progress

Feature: re-run the audit anytime and see your score over time.
Benefit: proof the work is paying off, in one number.

Coming soon · free

Try the mini-audit, no signup needed.

A quick version of the Local audit, free for any local business. Put in your website and Google listing and see where you stand.

See the free tools

Know the field before you run the play.

Up next · 06

AI your way

As much AI as you want, or none at all.

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