For salon, spa and boutique owners

You do the color, the books and the window display.
And every post on Instagram.

MKTDPT is the marketing team behind your chair: research on who books near you, a brand guide that keeps every post on brand, full-funnel plans for your busy seasons, and a scorecard that shows what actually fills the calendar.

Start free for 2 weeks See what you get

No card · Cancel by doing nothing · Built in Northwest Arkansas

A Tuesday for JasmineSalon + boutique · owner

7:30 amOpens up. Steams the new arrivals.

9:00 amBack-to-back clients until three.

1:10 pmAnswers DMs between foils.

5:45 pmRestocks the shelf. Counts the drawer.

10:20 pmFilms a Reel in the empty shop. Posts it. Prays.

You built this. You shouldn’t have to guess.

The math nobody puts on a flyer

82%of U.S. small businesses have no employees at all. The owner is the whole marketing department.¹

70%of small business owners spend less than five hours a week on marketing. There's no time left.²

$500+a month is where full-service agency work typically starts for small businesses, often $1,500 and up.³

10–20%of your ad spend is a common agency fee for managing ads. The more you spend, the more they earn.⁴

Sound familiar?

Your feed looks great. Your calendar still has gaps.

You post every day, but you can’t tell which posts actually book appointments.

Holiday and prom season sneak up on you every single year.

Clients love you in the chair, then forget to rebook for three months.

You tried an agency once. Pretty graphics, no new clients, and a contract.

You don’t need to post more. You need to know what works, and do more of that.

What you actually get

A strategist, a researcher and a coach. In one app.

Here's what happens between “I should really do some marketing” and leads that show up on purpose.

Onboarding

Tell it about your business. Once.

Answer a few plain questions (or paste in what you already have) and MKTDPT builds your company profile. Then it reads your website and drafts your brand guide: your logo, colors, fonts and the way you sound. From then on, every idea it gives you sounds like your salon, not like a template.

Research

The homework agencies bill you for.

This is the part most owners never get to. MKTDPT pulls public data on your area (Census and Data USA: incomes, ages, homeowners, growth) and Pew Research on who uses which apps⁵, then turns it into buyer personas: three to five customer types with nicknames, what they're really buying, what scares them, and where to find them. It also runs a local audit of your website and Google listing against nearby competitors. Every number comes with its source.

Strategy

A full-funnel plan, not a pile of posts.

Ask for ideas and you get three real options at a time: campaigns with flight dates, budgets, ad sets and the ads themselves, each one aimed at a persona. Each comes with why it should work, built on your own results and industry benchmarks with sources. It covers every step: getting noticed, getting compared, getting the call, and getting the rebooking every six weeks.

Education

You learn the why, every single time.

MKTDPT doesn't just hand you a plan. It explains where each move fits in the customer journey, what your customer is thinking at that moment, and what should happen next. Season by season you learn to read your own marketing, something a retainer rarely gives you.

Launch

Click-by-click, with nothing left to guess.

Pick where the ads run (Facebook, Instagram, Google, TikTok, YouTube, LinkedIn) and get step-by-step launch instructions written for someone who has never run an ad: targeting, budget, retargeting audiences, and a tracking link for every ad. Everything goes in paused until you say go. Rather hand it off? Sub in a pro from the MKTDPT Bench.

Results

It gets sharper every time you use it.

Every lead traces back to the exact ad that brought it in. The scorecard tells you what to keep, fix or cut, and every lesson goes back into your brand guide. The more you feed it (leads, results, what worked), the better the next round of ideas gets. Nothing gets lost between meetings. MKTDPT remembers everything.

Plays it could hand Jasmine

Plays that fill chairs, not just feeds.

Examples of the kind of plans MKTDPT drafts. Yours are built from your own area, season, numbers and customers.

Loyalty · always on

Rebook before they leave

A simple rebook offer at checkout, a text reminder at week five, and a retargeting ad for clients who haven’t been back in eight weeks.

Seasonal · spring

Bridal and prom season

Started early enough to matter: Reels from real past clients, a booking page for parties, and ads aimed at the moms and maids of honor who actually plan it.

Boutique · holiday

Gift cards and new arrivals

A December push that sells gift cards to people who don’t know you yet, and new-arrival drops for the people who already do.

Your three options

Agency-level thinking. Without the agency bill.

Plenty of agencies do honest work. But many are paid a share of your ad budget, so their paycheck grows when your ad bill does. MKTDPT earns the same either way, so it has no reason to tell you to spend more. When less is the smarter move, it says so.

	Doing it yourself	Typical agency	MKTDPT
Who does the work	You, at night	Their team	You and MKTDPT, together
Market research (Census, Pew, local competitors)	Rarely. No time.	Sometimes, usually extra	Built in, with sources
Brand guide and buyer personas	No	Often a paid project	Built in
Full-funnel plan with dates and budgets	Guesswork	Yes	Yes, three options at a time
Explains why, so you get better	No	Not usually	Every suggestion
Every lead traced to the ad that brought it	No	Depends on the agency	Yes
Paid more when you spend more on ads	No	Often (10–20% of ad spend)⁴	Never
Monthly cost	$0 plus your evenings	$500 to $1,500+ for small businesses³	Free for 2 weeks, then priced for a one-person business

Built by someone who's run the plays

Big-agency playbook. Small-business price.

MKTDPT was built by Joshua Hicks after 13+ years running campaigns at agencies like Edelman, Dentsu Creative and Zeno Group. The research, personas and full-funnel planning that brands pay agencies thousands for are the same tools inside MKTDPT, rebuilt for an owner who has twenty minutes on a Tuesday night.

Questions

Fair questions.

Do I need to know marketing?

No. That's the point. MKTDPT explains every suggestion in plain words, and the launch instructions are click-by-click. You learn as you go.

What happens after the 2 weeks?

We'll tell you the price before your trial ends. There's no card on file, so nothing gets charged by surprise. If MKTDPT isn't earning its keep, just walk away.

Is my customer information safe?

Yes. MKTDPT tracks which ad brought in each lead, not who your customers are. The AI never sees customer names, emails or phone numbers, never approves an ad, and never takes anything live without you.

Do I need a website?

It helps, and MKTDPT will tell you what your site is missing. But you can start without one. Plenty of local businesses run on a Google listing, Facebook and word of mouth.

Is the AI going to replace me?

No. It does the research and the busywork; you make the calls. You can turn AI off entirely, connect your own Claude, or use ours.

What if I'd rather someone just did it?

Sub in a pro. The MKTDPT Bench is a crew of local videographers, designers, web developers and marketers who can shoot, design, fix or run it with you.

Fewer gaps. More regulars.

Run your marketing like the big salons do, without their budget.

Two weeks free. No card. Set up your first company in one sitting.

Start free for 2 weeks Talk to us

Sources.
¹ U.S. Small Business Administration, Office of Advocacy, Frequently Asked Questions About Small Business (2026)
² Fiverr Small Business Month Survey, nearly 6,000 owners in 25 countries (2025)
³ WebFX, Marketing agency cost (2026)
⁴ AgencyAnalytics, PPC management pricing guide
⁵ Pew Research Center, Americans’ Social Media Use (November 2025)
Owner stories on this page are illustrative composites, not real customers.

You do the color, the books and the window display.And every post on Instagram.